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ideas & concepts

We developed several ideas that were personally presented to the Jack Wills team. “Sheep’s Journey” was the one they loved. The idea was for a sheep to begin its journey in its natural environment transitioning to an urban one before joining its herd at the Jack Wills store.


We developed this idea further into location scouting and then storyboarding. Once approved we worked with animal handlers and doubled locations in Scotland of those in the Peak District, eventually closing Carnaby Street in London and bringing a herd of sheep into the Jack Wills store.


We worked on the post from our Elgin studio, which included multiple cuts, music and motion graphics.


  • producer – dianne stevenson
  • director – tom duncan
  • camera – ryan daglish

“Northport helped us show our brand’s love of wool through reinvention and innovation.”

Jack Wills

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