Old Pulteney / Contagious
format
Film & Photography
production,
casting,
locations,
cinematography
The Challenge
Old Pulteney sought a global brand campaign that would reinforce its premium positioning while celebrating the authenticity and heritage at the heart of the whisky. Working alongside Contagious, we were tasked with developing a campaign that could resonate internationally and deliver a suite of high-end assets within an ambitious production timeline.
Insight
In a world that is constantly moving, changing and demanding attention, the strongest brands remain true to themselves. This inspired the central creative idea: staying true to your principles while the world moves around you. The concept reflected Old Pulteney’s unwavering character, craftsmanship and connection to its coastal roots.
The Approach
From initial concept through to final delivery, we managed the end-to-end production process, coordinating multiple workstreams to deliver a global campaign at pace.
Working across Wick – the home of Old Pulteney – and Glasgow, we oversaw casting, location scouting, production logistics and creative execution to ensure every detail reflected the brand’s premium identity. The campaign blended cinematic storytelling with striking still imagery, capturing both the rugged authenticity of the distillery’s heritage and the sophistication of a luxury global brand.
The Delivery
Within a compressed production schedule, we successfully delivered:
- Three hero campaign films
- Six premium photography shoots
- Global campaign assets for multi-channel marketing
- A cohesive visual identity across film and photography
The Outcome
The result was a distinctive global campaign that elevated Old Pulteney’s brand presence while remaining rooted in its authentic story. Through carefully crafted films and luxury photography, the campaign provided a versatile suite of premium assets that could be activated across international markets, reinforcing the brand’s timeless identity and premium positioning.