can scent have colour?
fettercairn
format
film
Pre-production
Production
Post
3D
Our brief from Fettercairn was to translate their whisky-makers’ synaesthesia – the involuntary triggering of one sense by another – into a visual experience to launch a range of rare whisky.
The team permitted us time and space to experiment with filming format, 3D render, extreme locations and a world class score. We shot the ad over the space of one week on site at Fettercairn, including a day’s off-road ATV travel in search of a waterfall.
In post, we created all bottle renders and the final resolve digitally in our 3D studio to provide a hyper-flexible and super premium finish to the film suite. The film was launched at Outernet in London in November ’25 where it was able to demonstrate real stopping power on Tottenham Court Road.
